Roemmers Group continues to create new business units and to forge projects. This time, it gave shape to its division baptized Belleza y Salud -Beauty and Health.
Roemmers Group continues to create new business units and to forge projects.
This time, it gave shape to its division baptized Belleza y Salud -Beauty and Health- which will have Eximia—its brand new line of treatment creams—under its control.
For that matter, the group repatriated Ana Macchi, who was Marketing Director of Avon Mexico and Central America from 2008 to 2010, worked for L’Oréal for a decade, and specialized in the cosmetic market.
Bruno Santángelo—who was part of the Cosmética Activa Division of L´Oréal until 2007—and Martina Mora also joined the team that will operate in the branch offices located in Olivos, in the suburbs of Buenos Aires province, as Commercial Manager and Brand Manager respectively.
By this new initiative, the company aims to develop a high-end line that will be marketed in select drugstores.
This new line will be on sale at the end of July and, according to what Macchi said to Pharmabiz, “Eximia opens a new segment that we call LabPrestige with a high-end laboratory proposal in drugstores.”